Hudson Yards
NYC
Mack Weldon
Hudson Yards
A digital brand’s narrative is reinvented in its first brick and mortar shop.
FTA’s design of menswear brand Mack Weldon’s first brick-and-mortar store, along with unique custom brand extensions such as cast resin sculptures, vinyl decals, and an ’80s-inspired video game playfully dubbed ‘Mack-Man.’ The flagship store is located at the heart of Hudson Yards, a recently unveiled lower Manhattan development comprising retail space, residences, and public art.
